Customer Data at its Peak
Genesis is a SaaS business intelligence platform that unifies marketing and inventory data to revolutionize insight for better business decisions, bringing revenue performance to new heights.Learn more
Soar With All-New Customer Insight
Genesis unifies data from your company’s CRM, eCommerce websites, email providers, and more to provide cross-channel marketing, sales, and product insight. With configurable reports tailored for unique business needs, you can quickly analyze key metrics to make better business decisions.
We believe businesses thrive when owners have one system to track KPI’s on product performance. Genesis provides year-over-year performance data segmented by unique identifiers such as region, lead source, or customer persona. With Genesis , you can understand which marketing channels deliver the greatest ROI, or gain deep-dive insight to products with high return rates. The possibilities are endless to mastering customer buying behaviors and synchronizing your inventory and marketing activities.
Is Genesis Right for Me? Discover the Benefits of Genesis...
Genesis & Marketing
Marketers today are faced with more channels than ever before to reach new, existing, and prospective customers. Genesis brings performance data from all channels, including the company website, Search Engine Optimization (SEO), email marketing, direct mail, print advertising, online advertising, and more, into one centralized view.
With Genesis , business owners and CEO’s can analyze cross-channel marketing performance to determine how email campaigns support new or existing customer business. We help businesses understand the marketing channels that best result in both new and existing customer sales. With interactive reports, business owners can better evaluate customer segments, buying patterns, and personas to identify how to position products online for greater sales revenue.
Our clients benefit from greater visibility into how marketing budgets are performing. Gain more value from your sales and marketing spends with Genesis .
Our Difference, Your Pinnacle
Genesis is the only business intelligence platform built by a team with more than 30 years of data hygiene and deduping software expertise. We originally focused on direct mail marketing data analytics, and have now evolved to include digital marketing and eCommerce merchandising. See the difference and improvements possible with an accurate view of customer accounts only Genesis can provide. When data points are not integrated through Genesis , repeat customer accounts may be inaccurately created, causing errors in marketing and merchandising performance reports. Our solution provides unified insight to track the information specific to your business taking it to new heights.
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How Genesis Works
Discovering how Genesis can help you understand your business better is a simple process. First, all you need to do is grant Genesis access to your CRM and digital properties. We are experienced with several CRM solutions, specifically all versions of NetSuite. Automated data retrieval brings data into our SaaS solution and a standardization of data elements occurs. This standardization allows Genesis to identify potential duplicate customer accounts and merge information into consolidated customer accounts. Once your data across the selected channels and platforms is ready, configured reports are set-up to display the marketing, merchandising, and sales data most important to you. We display information brought in from multiple eCommerce channels, websites, email providers, search engines, and more, all integrated to your CRM for a comprehensive customer view.
People That Love Genesis
"Genesis has helped my marketing team reallocate our budget and focus on the channels generating the highest quality leads, which have increased 110% within only 60 days! Our sales and marketing teams are working together more effectively than ever before." Marketing Director, Professional Services
"Now after using Genesis for only three months, our eCommerce store has more accurate inventory tracking and better visibility. We are able to proactively automate the restock and supply chain processes." Merchandising Manager, eCommerce Retail
"Genesis offers truly seamless integration to our NetSuite CRM, which enables our employees to generate and configure their own marketing, sales, and merchandising reports. The time and money we save allows me to focus on other projects that help keep our company automated and efficient." IT Manager, Manufacturing
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Not sure Genesis is right for you yet? Sign up to get a free demo today and explore all the tools we have to offer